German Bundesliga media rights analysis 2019

This report provides in-depth analysis of domestic and international media revenues, a snapshot of 17 different sports media markets, multi-territory agreements and insights into how the league looked to grow revenues.

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In this report we provide an analysis of German Bundesliga domestic and international media revenues.

We focuses on the granular details of the different media rights values and durations in the domestic market, including how the media values have changed across the seasons, how the fees were divided between its different broadcast partners and how the broadcast partners exploit their rights.

We provide insights on the most valuable international agreements in 2019-20, the importance of multi-territory agreements and analysis on the 80-territory Fox international Channels agreements.

The report comprises additional market by market analysis of 17 individual media agreements on 16 international markets.




1: Analysis of German Bundesliga domestic media revenues including:

  • How the value of the league has changed from 2006-07 to 2020-21
  • How the current domestic rights fee of €1.16bn per season is divided up between its different broadcast partners
  • How the different broadcast partners exploit their rights across a typical Bundesliga weekend.

2: Analysis of German Bundesliga international media revenues including:

  • When rights expire in different markets and their value
  • Importance of multi-territory agreements
  • Analysis of the 80-territory Fox International Channels Agreement

3: Market-by-market analysis

Analysis of 17 individual media agreements including previous rights fee including:

Belgium, China, Czech Republic, France, Greece, Hungary, Israel, Italy, Middle East & North Africa, Netherlands, Poland, Portugal, Romania, Spain, Sub-Saharan Africa, UK


  • The German Bundesliga is the eighth most valuable sports property in the world, and the fourth most valuable domestic football league.
  • The domestic broadcast deals are worth €1.16bn per season until the end of the 2021 season with likely substantially increase in its next rights cycle.
  • What are the changes in value of the domestic agreements across the seasons from 2006-07 to 2020-21.
  • What are the most valuable international agreements covering 2019-20 Bundesliga season.
  • When are the current international agreements expiring.
  • How the rights are exploited by the different broadcasters 17 different sports media markets.
  • The breakdown of deals in central and eastern Europe, which previously had been sold en-bloc to Eurosport.


  • Executives looking for detailed data and analysis on German Bundesliga media rights agreements
  • Research teams wanting to analyse the rapidly-changing media rights market on German Bundesliga
  • Broadcasters interested in entering or strengthening their knowledge and position within the media rights space
  • Marketing teams analysing major sports, broadcaster and buyer activity
  • Commercial teams wanting to track the development of media rights on German Bundesliga


This report is available as a PDF (immediate delivery) for the following prices:

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The most accurate data on global media rights deals, plus peerless insight and analysis, on one easy to use digital platform.

  • With well over 12,000 media rights deals going back over 20 years
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  • Analysis and insight around the deals from a team of global analysts
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  • Subscribers also get access to the annual Global Media Rights Report


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