Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
Cricket Australia agrees three-year sponsorship deal with Nu-Pure
Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.
PhinDeli signs up as AFC’s first-ever World Cup qualifiers regional sponsor in Vietnam
The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers
Parsons: Tokyo Paralympics exceeding expectations during pandemic
Andrew Parsons, the president of the International Paralympic Committee, has said that the 2020 Tokyo Paralympic Games have exceeded all expectations, despite being held during the Coronavirus pandemic
AFL Grand Final switched from MCG to 60,000-capacity Optus Stadium
The Australian Football League has announced that its 2021 Grand Final has been moved from the Melbourne Cricket Ground to the Optus Stadium in Perth due to the ongoing Covid-19 lockdown in Victoria
Hong Kong, Macau to co-host 2025 China Games with Guangdong
Hong Kong has been selected as one of the co-hosts of the 2025 National Games of China, alongside Macau and Guangdong province
Bytedance acquires non-exclusive Bundesliga streaming rights in China
Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Altrad converts six-year All Blacks shirt sponsorship deal
French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby
Anta Sports net profits double to $593m over first half of 2021
Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
Manchester United sponsors team up to launch PES esports league
Apollo Tyres, the Indian tyre manufacturer and global partner of Manchester United, has teamed up with the Red Devils and video game publisher Konami to launch a Pro Evolution Soccer 2021 esports tournament