SportBusiness Staff

English Premier League soccer club Derby County has secured a new shirt sponsor: beer brand Marston’s Pedigree, which is brewed locally in Burton-on-Trent. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group:

Fox Sports International has launched a new all-sports channel for Central and Eastern Europe.

Fox Sports International has launched a new all-sports channel for Central and Eastern Europe.

Beijing officials defended China's human rights record on Wednesday but conceded it faced a challenge persuading world opinion that the Chinese capital should stage the 2008 Olympic Games.

US satellite television platform DirecTV has announced that it is currently in negotiations to renew its pay-per-view distribution agreement with the World Wrestling Federation Entertainment (WWFE).

A new online soccer gaming site,, has launched in the UK to coincide with the new soccer season

Speedway Motorsports is reportedly talking to potential naming rights sponsors for the company’s Sears Point track, according to the US investment bank Bear Stern’s ‘Weekly Pit Stop’ update on stock market listed companies involved in motorsports.

US sports broadcaster ESPN is launching an Asian version of its flagship news show SportsCenter on its network in the region, ESPN Star Sports (ESS).

Ever wanted information on former baseball players? A new web site aims to keeep fans informed.

ukbetting, the online bookmaker that made its debut on the Alternative Investment Market (AIM) last week, has signed a deal with troubled sports internet company Sportal for an undisclosed sum., the digital cricket information company, has told that it has as big a chance of renewing its internet broadcasting rights to English cricket despite competing bids from the BBC and Channel 4.

A row has broken out over the sale of Sir Donald Bradman memorabilia, the value of which has soared since the Australian cricket legend died in February, aged 92.