Sports marketing and sponsorship group Prism has been named as Land Rover's global sponsorship agency.
The biggest names from last year's Sydney Olympics are back in Australia for the Goodwill Games with the event's organisers hoping Maurice Greene, Marion Jones and Ian Thorpe can save the event from oblivion.
Could new TV deals make euro soccer a circus? James Swanwick went to Brussels to find out The European Union’s competition authorities may go ahead with a major shake-up in the way big sporting events can be marketed to television despite warnings by members of the European Parliament, MEPs and sports officials that a legal challenge over the sale of TV rights could have implications as wide as the Bosman ruling, which the soccer players’ transfer market into disarray.
UK terrestrial broadcaster the BBC has told sportbusiness.com that it still holds a strong hand in the upcoming fight for the domestic TV rights to the British Open Golf Championship.
England's top rugby union players, clubs and the Rugby Football Union (RFU) "are all going to live and die together", the RFU's chief executive Francis Baron said at Twickenham today when he outlined the terms of a new eight-year agreement for the sport.
The ATP, the governing body of the men’s professional tennis circuit, has launched a new business and marketing strategy following the demise of ISL Worldwide, the rights holders since 2000.
Australian swimming sensation, Ian Thorpe has launched an astonishing attack on the sport's world governing body, accusing FINA of not doing enough in the war against drugs.
UK satellite TV operator BSkyB Plc says it is on track to reach positive cashflow by the end of 2001 after signing up 940,000 new subscribers in the financial year just ended, taking its total to 5.45 million.
Two Italian soccer clubs have been thrown out of the Serie B competition because of indebtedness.
The Melbourne Cricket Club (MCC) in Australia will use UK financial software house SunSystems to manage its revenue streams which total over £36 million ($100m).
The popularity of spread betting was verified today after UK-based soccer group Zetters launched IFX Financial, a financial spread betting service.
NTL, the UK’s largest cable operator which will broadcast Premiership pay-per-view soccer next season, reported a 26 percent increase in digital television customers for the second quarter ending June 30.