SportBusiness Staff

NBC Universal has struck a deal with entertainment technology company IMAX that will see the opening ceremony to the 2024 Olympic Games broadcast live to more than 150 of the latter’s locations across the United States.

Germany’s continuing path to its hosting of Uefa Euro 2024 pulled in over 10 million viewers for public-service broadcaster ZDF on Saturday, as the national team returned to winning ways with a 2-0 friendly victory against France.

Lega Serie A, organising body of the top division of Italian club football, has extended its sponsorship deal with sustainable mobility services company, Kinto.

The Romanian Football Federation (FRF) has agreed a four-year sponsorship deal with domestic fashion brand Bigotti.

Montpellier will become the first French host of a World Table Tennis (WTT) Series event, while a second-tier Champions tournament has also been scheduled for Chongqing, China.

The domestic free-to-air rights-holder of Formula 1’s Australian Grand Prix, commercial broadcaster Ten, pulled in a total audience of 3.2 million viewers for its coverage of the race weekend.

Indian direct-to-home operators Airtel Digital TV and Tata Play have joined forces with Indian Premier League (IPL) rights-holder, Disney Star, to launch 4K channels for the new season of the T20 cricket competition.

Spanish insurance group Mapfre has extended its role as the main sponsor of the Spanish Tennis Federation (RFET).

The Association of Tennis Professionals (ATP) has announced its calendar for the 2025 ATP Tour season, which will feature 60 tournaments across 29 countries.

Architecture and design firm Populous has announced that co-founder Earl Santee has been appointed chief executive of the company as part of a restructuring of its leadership team.