SportBusiness Staff

LAUSANNE, Switzerland – The Regional SportAccord Pan America 2019’s Official Media Partners have been confirmed, ensuring quality, global coverage of the inaugural gathering taking place from 10-12 Dec…

SportBusiness has joined forces with Globe Soccer to create a business-focused Award for the first time

LAUSANNE, Switzerland – SportAccord is delighted to announce that the dynamic and historic Russian city of Ekaterinburg will host the 2021 edition of the annual World Sport & Business Summit. Sport’s No.1 g

May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s bigge…

The top central and team title deals across Formula One, Formula E and MotoGP.

The Masters Scarcity, exclusivity and access to media rights are key to the out-sized deal values generated by The Masters relative to the three other golf Majors

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.

In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.

Multi-award winning sports marketing agency releases new comprehensive strategy guide in ‘How To Win’ series titled ‘How To Win On OTT: Strategies For OTT Sports Broadcasters To Drive Revenue & Results’ As a pe

The festive season is nearly here. Your present could be the monetising of the long tail of content for sport. Technology means that finally this could be delivered – but will turkeys vote for Christmas?