Giant Group steps up backing of GreenEDGE Cycling teams
Taiwanese bicycle manufacturer Giant Group has extended and expanded its sponsorship deal with GreenEDGE Cycling, operator of Australia’s first and only men’s and women’s UCI WorldTour teams.
NEC continues long-standing backing of wheelchair tennis
Japanese IT and electronics corporation NEC has retained its position as the International Tennis Federation’s longest standing sponsor of the wheelchair format of the sport through a three-year contract extension.
Castleford Tigers take CBR principal partner deal into 11th season
English Super League club Castleford Tigers has agreed a one-year extension to its long-running shirt sponsorship deal with CBR Engineering.
Cairo lands 2025 WKF World Senior Individual Championships
The World Karate Federation (WKF) has awarded its 2025 World Senior Individual Championships to Cairo, stating that it intends to continue searching for a global sponsor to enhance attempts to regain a place on the Olympic Games sports programme.
NFL’s Chiefs land new German sponsors ahead of Frankfurt game
The Kansas City Chiefs NFL team has announced three new sponsorship deals in the Germany, Austria and Switzerland (DACH) region ahead of its game against the Miami Dolphins in Frankfurt on November 5.
SMU Athletics seals new long-term Learfield deal
The athletics department of Southern Methodist University in Dallas, Texas has extended its long-running agreement with college athletics media and technology company Learfield.
New elite Nations League to launch, Rugby World Cup expanding in ‘significant’ calendar overhaul
World Rugby has today (Tuesday) approved the launch of a new competition for men’s international teams as part of a wide-ranging reform of the calendar that will also include an expansion of the World Cup to 24 teams in 2027.
Nadal-backed team joins Hexagon Cup with Richard Mille as sponsor
Tennis legend Rafael Nadal has launched a team in the new Hexagon Cup padel tournament, with luxury watchmaker Richard Mille signing on as its main sponsor.
NHL steps up data offering with new Edge portal
The National Hockey League (NHL) has announced the launch of NHL Edge, an advanced stats section of its website that will be dedicated to delivering player performance metrics from its Puck and Player Tracking system.
Host cities named for Artistic Swimming World Cup
World Aquatics has announced that next year’s Artistic Swimming World Cup will feature events in China, France, Canada and Hungary.