Real Betis to promote sustainability platform at BJK Cup Finals
Spanish LaLiga football club Real Betis has agreed a deal to sponsor the Billie Jean King Cup tennis tournament through its Forever Green sustainability platform.
New Zealand Cricket appoints first female chair
Diana Puketapu-Lyndon has been named chair of New Zealand Cricket, becoming the first woman to fill the role.
Basketball Africa League heading to South Africa in 2024
The Basketball Africa League (BAL), a joint venture between the NBA and the International Basketball Federation (Fiba), has announced that its expanded fourth season will feature games in South Africa for the first time.
Asics promotes Singyard to vice-president of commercial in EMEA
Japanese sports brand Asics has appointed Ross Singyard as vice-president of commercial in Europe, Middle East and Africa.
W-Sport lands on NOS in Portugal
Women’s sports television channel W-Sport has expanded its reach in Portugal by agreeing a carriage deal with telco NOS.
LaLiga claims ‘pioneering’ stadium catering pact with Aramark
Aramark, a global catering provider in the sports and entertainment sector, has strengthened its connection with LaLiga and Spanish football by agreeing what is claimed to be a pioneering long-term partnership agreement.
ATP Masters 1000 tournaments add $12.2m to players’ Bonus Pool
The Association of Tennis Professionals has announced an additional $12.2m (€11.4m) Bonus Pool distribution to players, generated through a new 50-50 profit-sharing formula on the ATP Tour.
Enerjisa Commodities becomes Euroleague’s ‘Green Partner’
Euroleague Basketball has agreed a three-season sponsorship deal with Enerjisa Commodities, a Turkish energy trading company specialising in power, gas and environmental commodities.
Netflix ‘weighing up’ move for live boxing rights
Streaming service Netflix is reportedly seeking to further expand its entry into live sports by targeting Premier Boxing Champions (PBC) and boxer and YouTube influencer Jake Paul.
Court overturns disbanding of Sri Lanka Cricket board
The board of Sri Lanka Cricket has been restored after a court ruling swiftly overturned a decision by the country’s Sports Minister, Roshan Ranasinghe, to disband the current governance setup.