UTMB World Series agrees deal with Nirvana
UTMB World Series, the global trail running circuit, has agreed a deal with travel, accommodation and logistics company Nirvana covering North America, Europe and Oceania.
TGL signs Fanatics deal, names San Francisco as latest team location
TGL, the new tech-focused team golf league set to launch in the US next year, has entered into a multi-year partnership with global digital sports platform Fanatics, while San Francisco has been announced as the location for its latest franchise with NBA star Steph Curry among its investors.
Kraft Heinz sponsors Brazilian Olympic Committee
The Brazilian Olympic Committee (COB) has agreed a sponsorship deal with Kraft Heinz Brasil, owner of the Heinz, Hemmer, Quero and BR Spices brands.
Swimming Australia approves reforms, avoids expulsion
Swimming Australia has avoided the threat of expulsion from World Aquatics after its board members today (Friday) voted in favour of adopting a new constitution at a special general meeting.
L’Équipe picks up rights to Track Champions League
French media group L’Équipe has acquired rights to the International Cycling Union (UCI)’s Track Champions League.
London Marathon retains TCB Sport Media as global rights distributor
London Marathon Events (LME) has renewed its exclusive media rights distribution deal with the TCB Sport Media agency.
How AI-driven technology can deliver impactful coverage for emerging and niche sports
Pixellot’s AI-driven automated technology is removing financial barriers that previously held back smaller leagues in their efforts to produce and distribute high-quality coverage, according to CEO Alon Werber.
Fifa+ streams action from new African Football League
Fifa+, the direct-to-consumer OTT platform of football’s global governing body, will stream live coverage from the quarter-finals of the new African Football League club competition.
UFC extends Abu Dhabi deal, commits to further Mena events
The Ultimate Fighting Championship (UFC) has extended its relationship with Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi), with the emirate to continue hosting a championship bout every year as part of a deal that will include additional fight nights across the Middle East and North Africa.
Formula E to return to China and India in 2024
Formula E has announced that it will return to China and India in 2024, with Shanghai and Hyderabad confirmed as host cities following a meeting of the FIA World Motor Sport Council.