SportBusiness Staff

UTMB World Series, the global trail running circuit, has agreed a deal with travel, accommodation and logistics company Nirvana covering North America, Europe and Oceania.

TGL, the new tech-focused team golf league set to launch in the US next year, has entered into a multi-year partnership with global digital sports platform Fanatics, while San Francisco has been announced as the location for its latest franchise with NBA star Steph Curry among its investors.

The Brazilian Olympic Committee (COB) has agreed a sponsorship deal with Kraft Heinz Brasil, owner of the Heinz, Hemmer, Quero and BR Spices brands.

Swimming Australia has avoided the threat of expulsion from World Aquatics after its board members today (Friday) voted in favour of adopting a new constitution at a special general meeting.

French media group L’Équipe has acquired rights to the International Cycling Union (UCI)’s Track Champions League.

London Marathon Events (LME) has renewed its exclusive media rights distribution deal with the TCB Sport Media agency.

Pixellot’s AI-driven automated technology is removing financial barriers that previously held back smaller leagues in their efforts to produce and distribute high-quality coverage, according to CEO Alon Werber. 

Fifa+, the direct-to-consumer OTT platform of football’s global governing body, will stream live coverage from the quarter-finals of the new African Football League club competition.

The Ultimate Fighting Championship (UFC) has extended its relationship with Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi), with the emirate to continue hosting a championship bout every year as part of a deal that will include additional fight nights across the Middle East and North Africa.

Formula E has announced that it will return to China and India in 2024, with Shanghai and Hyderabad confirmed as host cities following a meeting of the FIA World Motor Sport Council.