SentientSports appoints ex-Man United director Woodward to board
Artificial intelligence company SentientSports has appointed former Manchester United executive vice-chairman, Ed Woodward, as a strategic advisor and non-executive board member.
Team Dsm-Firmenich adds second title sponsor with PostNL delivery
UCI WorldTour cycling outfit Team dsm-firmenich will take on a new identity for the second time this year, with Dutch logistics company PostNL signing on as a co-title partner.
Broadcast footprint increased for Bahrain International Trophy
The 2023 Bahrain International Trophy will be covered by 22 broadcasters, a record total for the event, organisers have announced.
Screach launches dedicated MMA service
Global enterprise streaming platform Screach is launching a new aggregated offering that allows commercial venues to show live pay-per-view events from a range of mixed martial arts rights owners and promoters.
Wigan Warriors add new kit sponsor
Super League club Wigan Warriors has agreed a two-year kit sponsorship deal with KHD Brokk Hire.
MultiChoice half-year earnings drop five per cent despite three World Cups
Pan-African media group MultiChoice, owner of pay-television broadcasters SuperSport and DStv, posted core headline earnings of R1.8bn (€91m/$98.6m) for the six-month period ending September 30, which included three World Cups across football, netball and rugby union.
Lewandowski acquires Hexagon Cup team
Polish football star Robert Lewandowski has acquired a team in padel’s new Hexagon Cup tournament, it has been announced today (Wednesday).
Allsvenskan title decider sets TV records in Sweden
Sunday’s Allsvenskan title decider between Malmö FF and Elfsborg attracted a peak audience of 774,000 viewers on Kanal 5, which set a record for the commercial broadcaster’s coverage of the Swedish football league.
Dublin GAA lands Staycity Aparthotels as new shirt sponsor
Dublin GAA has agreed a five-year deal for Staycity Aparthotels to become its new primary sponsor.
Reinventing women’s rugby: photo series aims to break down stereotypes
Ahead of the opening weekend of the new season, Allianz Premiership Women’s Rugby (PWR), in partnership with Getty Images, is aiming to change perceptions of women’s rugby by unveiling a curated photo ser…