SportBusiness Staff

German sports broadcaster Sport1 has launched Sport1 Motor, its first dedicated free ad-supported streaming television (FAST) channel.

Philipp Studhalter has been re-elected as chairman of the Swiss Football League (SFL) for another two-year term.

Indian streaming platform FanCode will now be available to Prime Video subscribers in the country.

Andy Murray has become the latest sports star to launch a team in padel’s new Hexagon Cup tournament, which will debut in Madrid next year.

Endeavor-owned sports betting entertainment company OpenBet has signed a four-year agreement with Finnish government-owned betting operator Veikkaus.

Sporttips, a Spanish digital platform specialising in sports, health, and wellness, has signed on as an official regional partner for the 2023 Davis Cup Finals.  

Hollywood actor Ryan Reynolds has furthered his connection to Alpine through a sponsorship deal between the French Formula 1 team and TV advertising technology company MNTN.

The British & Irish Lions have claimed a historic, wide-ranging partnership with Premiership Rugby and the United Rugby Championship (URC) for the 2025 tour to Australia.

Japanese commercial broadcaster Fuji TV has acquired rights to the South American Football Confederation (Conmebol) 2026 Fifa World Cup qualifying games featuring Argentina, Brazil and Ecuador.

US wrestling organisation WWE has announced its first Premium Live Event (PLE) in France, with the new LDLC Arena in Lyon-Decines set to play host on May 4.