SportBusiness Sponsorship staff

Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.

The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre. 

Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.

Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.

Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.

English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.