Don’t play safe – the HockeyAllsvenskan’s blueprint for digital success
WSC Sports is helping to fuel the Swedish HockeyAllsvenskan’s game-changing digital strategy, creating new engagement opportunities inside and outside arenas.
LaLiga’s practical education for sport’s future decision-makers
LaLiga Business School is branching out its offering as the groundbreaking educational department seeks to attract and develop new talents who can spearhead future growth in Spanish football and beyond.
‘A chance to rewrite the ticketing rule book’ – how women’s sport can build on record interest
Ticketing records have been smashed at the 2023 FIFA Women’s World Cup. Now, as viagogo global managing director Cris Miller argues, women’s sport has a prime opportunity to capitalise by taking an innovative approach to ticketing strategies enhance distribution and satisfy demand.
Common Goal and Jung von Matt SPORTS join forces for new offering to the global football industry
Common Goal and Jung von Matt SPORTS share the belief that football has the power to change the world, when the world plays together for good.
Secondary ticketing solves a problem – and puts fans back in control
Viagogo global managing director Cris Miller imagines a sporting world without secondary ticketing and ponders whether clubs, organisations and enterprises are rising to the challenge of maximising event attendances.
Enhancing streaming with entertaining content: the power of sports betting
Patrick Mostboeck, SVP Audiovisual at Sportradar, suggests how broadcasters can use sports betting to supercharge their content and better engage with their audiences
White paper | How video fuels fan engagement with sport’s ‘lost generation’
The sports industry has long been aware of the aging demographic among its fan base, a concern that predates the pandemic and the subsequent surge in digital entertainment options
Forging global career connections: AISTS’s long-term alumni benefits
AISTS Alumni Association president Thomas Roos explains how long-term commitments are benefiting the Lausanne-based academy’s graduates across more than 50 countries.
MotoGP audiences enjoy record surge in 2023
The world’s most exciting motorsport? Audiences agree as key markets show huge growth
Online learning that puts sport’s future leaders on the right course
The Centre for Sports Business at The University of Liverpool Management School’s MSc online programme delivers a comprehensive syllabus with the challenges of tomorrow in mind.