WSC Sports, Nascar expand partnership with new app feature
Nascar has expanded its partnership with AI-powered video content company WSC Sports with the launch of a new 'In-App Stories' video product.
CBS locks up two-year WNBA deal, momentum builds with national broadcasts
CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
Packers to face Eagles in NFL’s Brazil debut
The Green Bay Packers will take on the Philadelphia Eagles on September 6 in São Paulo, Brazil in the National Football League's first-ever regular season game in Brazil.
TNT Sports lands WNBA rights in UK, Ireland
The Women's National Basketball Association has announced a multi-year deal with TNT Sports to air 16 regular-season games each season in the United Kingdom and Ireland
Casillero del Diablo becomes Mexico national team US tour sponsor in three-year deal
The Mexican Football Federation (FMF) has announced a sponsorship deal with Chilean wine Casillero del Diablo for Mexico's annual US 'MexTour' in a deal that encompasses the men's and women's national…
NCAA men’s basketball final draws fewer viewers than women for first time
The NCAA men's basketball championship on Warner Bros. Discovery's TBS drew 14.8 million viewers, nearly four million fewer viewers than the women's championship on Sunday
MLS continues environmental efforts through new programmes
Major League Soccer has announced its seventh annual Greener Goals Week of Service, which will include activations and environmental issues awareness efforts, as well as a pair of partners to measure the…
Devils, Prudential Center extend Verizon sponsorship
The New Jersey Devils and Prudential Center have signed a multi-year extension with Verizon that will feature new technology for wireless connectivity and retail convenience at events at the National Hockey…
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Kleva joins Athletes Unlimited as chief growth officer
Allie Kleva has joined Athletes Unlimited as its first-ever chief growth officer, overseeing strategic communications to increase brand awareness and develop strategic relationships for the multi-sport…