Richard Gillis

Sponsorship

In the old sports business model, advertisers used to foot the bill for sports content. Now consumers are more likely to pay for the content but are still being bombarded with marketing messages. Richard Gillis asks if sponsorship would be better served by a more philanthropic approach.
Business

Christmas is a time for family. More specifically, it’s when your family asks that question. ‘Forgive me’, says the racist uncle on his fifth egg nog, 'but what is it you do again?’. It’
Golf
Media

In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.