Infront brokers Champions Hockey League deal with GT Radial
Ice hockey’s Champions Hockey League (CHL) has signed tire specialists GT Radial to its sponsorship portfolio in a contract brokered by the Infront agency.
RLWC2021 follows up National Lottery sponsorship with Titleist licensing deal
The Rugby League World Cup 2021 (RLWC2021) has bolstered its sponsorship and licensing portfolio through deals with the National Lottery and golf ball brand Titleist
Birmingham 2022 links up with PwC in sponsorship deal
The organisers of the Birmingham 2022 Commonwealth Games have signed up PwC UK to the event's sponsorship portfolio.
PwC becomes the Official Supplier of Professional Advisory Services to the Games
IIHF becomes latest to make NFT move with Crypto.com deal
The International Ice Hockey Federation has become the latest sports property to sign Crypto.com as a sponsor
TIM takes Coppa Italia title rights for the 2021 final
Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)
Argentina becomes first national team to launch fan tokens via Socios.com
Argentina will become the first national football team to launch a fan token through the Argentine Football Association’s deal with blockchain provider Chiliz.
Crypto.com Coppa Italia sponsorship provides “pilot project” for Lega Serie A’s NFT push
Lega Serie A has become the first major football league to take a step into the rapidly-growing NFT market. It hopes to utilise its deal with Crypto.com for the 2021 Coppa Italia final as a case study to convince its clubs to collectivise rights around NFTs, allowing for a longer term sponsorship agreement with the brand.
RFU secures long-term Guinness renewal
England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness.
The association first began in 2013 and will now continue until August 2025 across a four-year extension.
UCI expands association with Santini to new Track Champions League
Cycling’s world governing body, the Union Cycliste Internationale, has added Italian sportswear company Santini as a sponsor of the newly-formed UCI Track Champions League.
Tour of Britain and other UK events link up with Pearl Izumi
Sweetspot Group, organisers of UK cycling events including the tour of Britain, has signed up cycling outfitters Pearl Izumi as a sponsor