Matthew Williams

The French Football Federation (FFF) has become the first international football governing body to step into the non-fungible token (NFT) market through a licensing deal with digital trading card company…

Italian football club AC Milan has signed a licensing deal with UK-based fintech company Repx

The Italian Football Federation (FIGC) has signed up technology giant Sony to its sponsorship portfolio. The deal makes the PlayStation brand the official console of the Italian national team

Italian football club Venezia has signed up Italian sportswear brand Kappa as its new kit supplier

Liga ACB, the top tier of Spanish basketball, has signed an extension to its title sponsorship contract with electrical utility company Endesa

French football club RC Lens has signed up Puma as its kit supplier

Scottish football club Heart of Midlothian (Hearts) has signed a sponsorship deal with Dell Technologies which will see charity MND Scotland present on the front of its playing shirts

World Rugby has built on its association with global payments specialist Mastercard with a new sponsorship deal focused on women’s rugby.

The organisers of the Rugby League World Cup 2021 have added Selco Builders Warehouse as a sponsor of the event

Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM. The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998