FFF latest sports property to enter NFT market with Sorare deal
The French Football Federation (FFF) has become the first international football governing body to step into the non-fungible token (NFT) market through a licensing deal with digital trading card company…
AC Milan focuses on fan engagement with Repx deal
Italian football club AC Milan has signed a licensing deal with UK-based fintech company Repx
FIGC signs Sony PlayStation as latest sponsor
The Italian Football Federation (FIGC) has signed up technology giant Sony to its sponsorship portfolio.
The deal makes the PlayStation brand the official console of the Italian national team
Venezia switch kit supplier to Kappa ahead of Serie A return
Italian football club Venezia has signed up Italian sportswear brand Kappa as its new kit supplier
Endesa extends title sponsorship of Liga ACB
Liga ACB, the top tier of Spanish basketball, has signed an extension to its title sponsorship contract with electrical utility company Endesa
Puma signs with RC Lens, renews Palmeiras deal
French football club RC Lens has signed up Puma as its kit supplier
Hearts sign deal with Dell Technologies giving MND Scotland place on shirt fronts
Scottish football club Heart of Midlothian (Hearts) has signed a sponsorship deal with Dell Technologies which will see charity MND Scotland present on the front of its playing shirts
World Rugby’s latest deal with Mastercard focuses on developing women’s rugby
World Rugby has built on its association with global payments specialist Mastercard with a new sponsorship deal focused on women’s rugby.
RLWC2021 adds Selco Builders Warehouse as latest sponsor
The organisers of the Rugby League World Cup 2021 have added Selco Builders Warehouse as a sponsor of the event
Lega Serie A renews TIM title sponsorship for next cycle
Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM.
The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998