Team GB marks latest move in athletics for Salesforce
Team GB has signed a marketing deal with global CRM company Salesforce
Ringier Sports fills Challenge League title sponsorship vacancy with Dieci
The Swiss Football League has signed up pizza and pasta restaurant and delivery service Dieci as the title sponsor of its Challenge League
Soudal signs one-year extension at WorldTour team before expected switch
The Belgian UCI World Tour cycling team currently known as Lotto Soudal has renewed with co-title sponsor Soudal for one more season before the chemical manufacturing company is expected to exit the team…
PwC joins Paris 2024 domestic sponsorship programme
Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee
The Hundred and Sky Sports work with Lego Group to engage younger audiences
The England and Wales Cricket Board (ECB) has signed a new deal with the Lego Group along with broadcast partner Sky Sports to promote the sport during the inaugural edition of The Hundred
Bayer Leverkusen signs Iqoniq as sleeve sponsor, Bochum lands new shirt sponsor
The German Bundesliga’s Bayer Leverkusen has become the latest football club to sign up fan engagement platform Iqoniq as a sponsor.
Ukrainian Premier League signs new title sponsorship with VBet
The Ukrainian Premier League has signed up online sportsbook and live casino operator VBet as its new title sponsor
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro RĂ©gent.
ABB adds New York City title deal to Formula E sponsorship
Electric motor racing series Formula E has expanded its association with its title sponsor, digital technology company ABB
Bath Rugby focuses on community with Avon Protection
Bath Rugby has expanded its relationship with respiratory and ballistic protection specialists Avon Protection through a new sponsorship deal