Matthew Williams

Team GB has signed a marketing deal with global CRM company Salesforce

The Swiss Football League has signed up pizza and pasta restaurant and delivery service Dieci as the title sponsor of its Challenge League

The Belgian UCI World Tour cycling team currently known as Lotto Soudal has renewed with co-title sponsor Soudal for one more season before the chemical manufacturing company is expected to exit the team…

Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee

The England and Wales Cricket Board (ECB) has signed a new deal with the Lego Group along with broadcast partner Sky Sports to promote the sport during the inaugural edition of The Hundred

The German Bundesliga’s Bayer Leverkusen has become the latest football club to sign up fan engagement platform Iqoniq as a sponsor.

The Ukrainian Premier League has signed up online sportsbook and live casino operator VBet as its new title sponsor

French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro RĂ©gent.

Electric motor racing series Formula E has expanded its association with its title sponsor, digital technology company ABB

Bath Rugby has expanded its relationship with respiratory and ballistic protection specialists Avon Protection through a new sponsorship deal