The London Marathon will begin searching for a new title sponsor after financial services brand Virgin Money decided not to renew its contract with the event
Global track cycling series Six Day Series has signed Czech company Kalas Sportswear as its first Global Partner
Brazilian football club Flamengo has extended its agreement with online gaming operator Sportsbet.io. The pair previously entered into a one-year digital sponsorship deal in July 2018
Big Bash franchise Melbourne Stars has renewed its agreement with global smart phone manufacturer Oppo
NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.
Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred
Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor
Esports competition operator Esports League Gaming (ESL) has signed electronics company LG as an Official Partner to season three of the ESL Mobile Open
Orlando-based football tournament the Florida Cup has added Brazilian airline GOL Linhas Aéreas (GOL) to its sponsorship portfolio.
Catalan Basketball club Bàsquet (Baxi) Manresa has added telecommunications operator Fibracat as a sponsor for the Basketball Champions League (BCL) competition.