Aston Martin F1 team looks to boost fan engagement with TikTok deal
The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Burnley signs AstroPay to fill sleeve sponsor position after LoveBet exit
Burnley has become the latest English Premier League club to secure a sleeve sponsor ahead of the 2021-22 season after agreeing a deal with online global payment provider AstroPay
Brentford adds SafetyCulture as sleeve sponsor ahead of Premier League debut
Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor
Alfa Romeo extends Sauber F1 title sponsorship
The Sauber Formula 1 team has extended its deal with title sponsor, Alfa Romeo
IRFU searches for autumn tests title sponsor to replace Guinness
The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Sportfive adds Oppo as latest sponsor of the Suzuki Cup
The Asean Football Federation has signed up Chinese smartphone manufacturer Oppo as a sponsor of the 2020 edition of the Suzuki Cup in a deal brokered by the China team of the Sportfive agency
AC Milan secures Oppo Italia sponsorship
Italian Serie A football club AC Milan has signed up smartphone brand Oppo Italia as a new sponsor
DFB ‘negotiating’ with Qatar Airways as Lufthansa replacement
The German Football Association (DFB) is in negotiations with airline Qatar Airways regarding a new sponsorship deal, according to reports
Bitci.com becomes first cryptocurrency brand to sponsor MotoGP
Dorna Sports has added blockchain technology company Bitci.com as a sponsor of the MotoGP World Championship.
The three-year deal places Bitci
ESL Gaming makes cryptocurrency move with Coinbase
Esports tournament organiser ESL Gaming has agreed a sponsorship deal with cryptocurrency company Coinbase