Matthew Williams

Motorsport
Sponsorship & Marketing

BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Horse Racing
Sponsorship & Marketing

Ahead of the start of the inaugural season of the Racing League, SportBusiness looks at how the new competition is looking to achieve "positive disruption" in the UK horse racing market, as well as reduce the sport's dependency on the Horse Racing Betting Levy. Matthew Williams reports.
Football
Sponsorship & Marketing

Scottish Professional Football League club Rangers has signed up insurance company Vitality as a sponsor
Rugby League
Sponsorship & Marketing

England’s rugby league flagship competition, the Super League, has signed an extension to its agreement with sports equipment manufacturer Steeden.
Football
Sponsorship & Marketing

Italian football club AS Roma has confirmed a deal with Zytara Labs, which will make its blockchain brand DigitalBits its new 'Main Global Partner'
Motorsport
Sponsorship & Marketing

Formula 1 team Red Bull Racing Honda has renewed its sponsorship rights sales agreement with sports and entertainment agency Creative Artists Agency (CAA)
Football
Sponsorship & Marketing

German Bundesliga football club Borussia Dortmund has signed up confectionery brand Riesen as a regional sponsor in North America. The two-year deal was brokered by the Sportfive agency
Horse Racing
Sponsorship & Marketing

The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.
Football
Sponsorship & Marketing

Newly-promoted English Premier League side Watford has signed up cryptocurrency betting platform Stake.com as its new front-of-shirt sponsor
Golf
Licensing & Merchandising

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)