Matthew Williams

Italian Serie A clubs AC Milan and Inter Milan have signed a joint alliance with digital advertising companies Technovision Ledwall and Aim Sport to enhance the clubs' LED signage at the San Siro stadium

World Rugby has signed up event services company GL Events group as the first tournament sponsor of the 2023 Rugby World Cup

Germany's premier ice hockey league, the Deutsche Eishockey Liga (DEL) has signed up online gambling platform Mybet to its sponsorship portfolio

Sports marketing agency Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, has launched a new digital information platform entitled 'SportsSponsoringWiki'.

LaLiga's RCD Espanyol has renewed the contract of long-term sponsor, Spanish beer brand Estrella Damm

Brazilian sports club São Paulo has added discount card specialists Cartão de Todos to its kit sponsorship portfolio.

The South American Football Federation (Conmebol) has added automotive manufacturer Ford as a sponsor of premier club tournament, the Copa Libertadores

The Brazilian Football Confederation (CBF) has renewed cooperative financial institution Sicredi's sponsorship of its premier cup competition, the Copa do Brasil

The South American Football Confederation (Conembol) has renewed global payments firm Mastercard's sponsorship of regional international tournament, the Copa América, for its next two editions.

The International Gymnastics Federation (FIG), the governing body for world gymnastics, has renewed its long-term sponsorship with Russian bank VTB

Premier League football club Watford has signed a rest-of-season deal with US carrier American Airlines worth about £250,000 (€297,000/$323,000) in cash.

Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling