Six Day Series adds Kalas as first Global Partner
Global track cycling series Six Day Series has signed Czech company Kalas Sportswear as its first Global Partner
Sportsbet.io expands presence in football with Flamengo
Brazilian football club Flamengo has extended its agreement with online gaming operator Sportsbet.io.
The pair previously entered into a one-year digital sponsorship deal in July 2018
Melbourne Stars extend Oppo deal
Big Bash franchise Melbourne Stars has renewed its agreement with global smart phone manufacturer Oppo
Miami Heat goes global with American Airlines
NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.
Liverpool attacks New Balance in court, Nike moves on kit design
Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
ECB extends agreement with Vitality to The Hundred
The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred
Volkswagen appoints Lagardère Plus in ticketing and hospitality role for German football assets
Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.
Kings XI Punjab adds Ebix Cash as Main Sponsor
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor
ESL signs with LG for Mobile Open
Esports competition operator Esports League Gaming (ESL) has signed electronics company LG as an Official Partner to season three of the ESL Mobile Open
Florida Cup adds GOL airline to portfolio for 2020 event
Orlando-based football tournament the Florida Cup has added Brazilian airline GOL Linhas Aéreas (GOL) to its sponsorship portfolio.