European Tour to become DP World Tour in historic naming rights deal
Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season
Sony extends PGA Tour title deal
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Ooredoo connects with 2022 World Cup as regional supporter
Qatari telecoms firm Ooredoo has signed as a regional supporter of the Qatar-hosted World Cup in 2022 and forthcoming Arab Cup
Emirates extends as FA Cup title sponsor for third term
State airline Emirates has extended its long-standing title sponsorship of the English Football Association’s flagship competition the FA Cup until 2024.
Nike axes Yorkshire deal in wake of racism row as club faces ECB sanctions
Sports brand Nike has become the latest sponsor to end its association with Yorkshire County Cricket Club, as the club faces additional sanctions in the wake of its mishandling of racism allegations by…
Nissan extends with City Football Group, adds Sichuan Jiuniu to package
Football club ownership company City Football Group has extended its global sponsorship with Japanese carmaker Nissan into a third contract term
Fourfive to grow wellness brand with Leicester Tigers deal
Nutrition and wellness brand Fourfive has been named the 'Wellness Nutrition Supplier' of Premiership rugby club Leicester Tigers for the 2021-22 season
Sportfive negotiates six LaLiga club deals with forex broker IC Markets
Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season
AFAS to part ways with AZ Alkmaar, EuroParcs extends at Feyenoord
Dutch Eredivisie club AZ Alkmaar is set to part ways with software company AFAS, the team’s main sponsor for the last 12 years.
Ford extends FC Köln sponsorship
German car manufacturer Ford-Werke has extended its sponsorship of German Bundesliga club FC Köln until the end of the 2024-25 season.