Sponsorship payments under pressure as Bitci ‘hit by Turkish controls’
Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…
Uefa invites sponsorship interest in Conmebol ‘Finalissima’ match
Uefa’s men’s national team football sponsorship programme for the next commercial cycle will include rights to the ‘Finalissima’ – a match between the winners of European Championships and the Copa Amér…
PSG sponsorship sales executive Zodmi joins Juventus
Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition
IWC Schaffhausen extends with Mercedes-AMG Petronas F1 team
Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
Rothesay signs major LTA sponsorship in Octagon-brokered deal
The Lawn Tennis Association has signed a multi-year sponsorship with UK pensions insurance specialist, Rothesay, which will see the company title sponsor three grass court international tennis tournaments…
AstroPay to brand Crystal Palace training kit for rest of season
Payment solutions company AstroPay has become the official training wear sponsor of Premier League club Crystal Palace for the remainder of the season
Swyftx deal marks NRL’s first cryptocurrency exchange sponsorship
Australia’s National Rugby League has signed cryptocurrency exchange Swyftx as its exclusive cryptocurrency exchange sponsor in a three-year deal, from 2022 to 2024, with a further two-year option until t…
Sportfive to support Special Olympics World Games sponsorship sales
The Sportfive agency has been hired to develop the marketing strategy and support the sponsorship search for the Special Olympics World Games 2023 in Berlin and national governing body Special Olympics…
Mapei signs 2023 UCI Cycling World Championships sponsorship
Italian chemical products company Mapei has signed as an official partner of the 2023 UCI Cycling World Championships to be staged in Glasgow and across Scotland