Matthew Glendinning

Road Cycling
Sponsorship & Marketing

Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.
Road Cycling
Sponsorship & Marketing

Danish windows group Velux has signed as a sponsor of four RCS Sports and Events-managed road cycling races, including the Giro d’Italia Grand Tours event.
Football
Sponsorship & Marketing

Digital bank Chase has signed as the ‘Official Banking Partner’ of the Football Associations of England, Scotland, Wales and Northern Ireland.
Tennis
Sponsorship & Marketing

China-based solar and hydrogen solutions company Longi has extended its global sponsorship with the ATP Tour, first signed in April 2023
Football
Sponsorship & Marketing

Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Golf
Licensing & Merchandising

LIV Golf and sports trading card group Panini Group have signed a multi-year licensing agreement making Panini the exclusive trading card partner for the LIV Golf League
Football
Sponsorship & Marketing

Technology company Qualtrics has extended its ‘Official Experience Management Software Partner’ agreement with Manchester City.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.
Basketball
Sponsorship & Marketing

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Golf
Sponsorship & Marketing

Business payments company Corpay has signed as the ‘Official Corporate FX Provider’ of LIV Golf.