Matthew Glendinning

E-commerce brand AliExpress has taken up the shirt sleeve rights at French Ligue 1 club Olympique Lyonnais for the rest of the 2020-21 season

Online food delivery brand Just Eat has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.  

Manchester United managing director Richard Arnold has revealed that 10 companies took part in final stage talks for the club’s main shirt rights that have been take up by German remote working software co…

English Premier League side Manchester City has agreed a deal with fintech blockchain company Chiliz to launch fan tokens on

In spite of many leagues facing setbacks due to the Covid-19 pandemic, the National Hockey League has plenty of reasons to be optimistic. Matthew Glendinning speaks to Kyle McMann, senior vice-president of North American business development at the NHL about recent successes the league has experienced gaining more sponsors.

UK beer brand Bath Ales has extended its long-running sponsorship of English Premiership side Bath Rugby for a further two years to the end of the 2021-22 season

Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.

The French Cycling Federation (FFC) has renewed its equipment supplier contract with the Italian cycling apparel brand ALÉ until 2024.

English rugby league team Leeds Rhinos has extended its main club sponsorship deal with Leeds Building Society for another three years

The General Mills-owned Yoplait Kids yoghurt brand will sponsor Team GB for the next three Olympic Games

The Rugby Football League (RFL) has signed a new five-year kit supplier deal with UK-based sportswear company Oxen

Portuguese football club Benfica has contracted WME Sports, the sports representation arm of the Endeavor-owned WME agency, to secure naming rights partners for the club’s Benfica Stadium and Benfica Y…