Aldi Ireland extends with IRFU
The Irish division of supermarket chain Aldi has renewed as the ‘Official Fresh Food Partner’ of the Irish Rugby Football Union (IRFU) for four more years.
Ehrenkranz joins Hirschfeld Marketing Solutions as agency president
Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency
Truist among bidders for Wells Fargo Championship title rights
Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Under Armour expands XFL deal into the United Football League
The United Football League (UFL) has named Under Armour as its ‘Official Uniform Partner’ for the eight-team league, which kicks off at the end of this month.
Audi fast-tracks F1 plans with full Sauber takeover
German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026
FanDuel’s Panthers deal to tap North Carolina sports betting boom
FanDuel has become an ‘Official Sports Betting Partner’ of the NFL’s Carolina Panthers as the state of North Carolina gears up for the launch of a sports betting market worth hundreds of millions of dollars per year.
Neom signs Rajasthan Royals shirt deal
Saudi sustainable development project Neom has signed as a ‘Principal Partner’ of the Rajasthan Royals Indian Premier League cricket franchise.
Morinaga makes six Japanese sponsors for Tokyo World Athletics Championships
World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.
Škoda extends with Tour de France and La Vuelta for Europe market boost
Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.
Velux makes Italian road cycling sponsorship play
Danish windows group Velux has signed as a sponsor of four RCS Sports and Events-managed road cycling races, including the Giro d’Italia Grand Tours event.