Snapdragon extension ‘shows faith’ in Man Utd
Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
EXCLUSIVE: EE set to extend as FA lead partner
SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24.
Tecno makes global deal for AFC club competitions
Chinese smartphone brand Tecno has signed as an ‘Official Global Supporter’ of the Asian Football Confederation's (AFC) newly revamped club competitions.
Court orders PrimeBlock to pay Pelicans
PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.
Truist replaces Wells Fargo in PGA Tour title role
Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
Zondacrypto opts for Atalanta sleeve rights over Juventus
Cryptocurrency exchange Zondacrypto has chosen Europa League winners Atalanta ahead of rival Serie A club Juventus to lead its sleeve branding efforts in Italian football
Acciona Energía added to ‘vindicated’ America’s Cup
Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Motorola-Cubs deal adds to MLB jersey patch sales
Chicago-based Motorola Mobility has become the ‘Official Jersey Patch Partner’ and ‘Official Smartphone Partner’ of Major League Baseball’s Chicago Cubs for all home, road and alternate jerseys.
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IBX-Phillies deal highlights healthcare’s sports focus
The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
French women’s team lines up FFF image rights deal
The France women’s national football team is set to sign an agreement with the French Football Federation (FFF) on collective and individual image rights in line with the men’s deal signed last year.