Arbejdernes Landsbank seeks controversial exit from Danish football contract
Danish bank Arbejdernes Landsbank will not continue as a major sponsor of the Danish national football team for the 2022 World Cup in Qatar, in a move that has been associated with the treatment of migrant…
US investor-owned Serie A club Spezia extends kit deal with Acerbis
Italian Serie A newcomer Spezia Calcio has extended its kit supply deal with the Acerbis sports brand until the end of the 2022-2023 season
Ironman deal with Supersapiens marks first major title sponsorship under Advance
The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…
Vodafone extends main shirt deal with Wasps Rugby
English Premiership Rugby club Wasps has extended its main shirt sponsorship deal with telecommunications company Vodafone until the end of the 2023-24 season
NRL added to Therabody’s sports sponsorship portfolio
Australia’s top-tier domestic rugby league club competition the National Rugby League has become the latest sports body to sign up technology wellness company Therabody as a sponsor.
Banco Santander retains LaLiga title rights
Banco Santander has renewed its title sponsorship of the top two Spanish leagues for a further two years, with the option to extend for a further year until 2023-24
Getty Images nets long-term supplier deal with the FA
Visual communications platform Getty Images has signed a long-term deal with the English Football Association as the governing body’s 'Official Photography Partner'.
Sponsorship market dynamics favour premium sports brands in the pandemic
There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
Kia returns to Brazilian football with SuperCopa title sponsorship
Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.
Altrad owner reveals interest in New Zealand All Blacks jersey rights
French construction services company Altrad is interested in acquiring the main jersey rights to the New Zealand All Blacks rugby union team, according to French media reports