New deadline for Europa, Conference League sponsor bids, more offers accepted
Uefa and its appointed Team Marketing agency have issued a new deadline for prospective sponsors of the Uefa Europa League and new Europa Conference League to express their interest in the rights across…
IOC calls on US to keep Saudi Arabia on watchlist and ‘consider further steps’
The International Olympic Committee has flagged up its concerns over Saudi Arabia’s efforts to tackle piracy, telling the United States Trade Representative office, that it is “extremely concerned” about…
Eleven recruits ITR managing director Mohaupt to strategy role
Eleven, the Aser Ventures-owned subscription broadcaster, has named Marcel Mohaupt as its group chief strategy officer as part of a wider restructure, the first details of which were unveiled last month
Atlético Madrid hires Sportfive to boost market presence in China, North America
The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.
Extreme E looks to boost Chinese engagement through Douyin tie-up
Nascent electric off-road racing series Extreme E has extended its reach further in China through a tie-up with Douyin, the ByteDance-owned video-sharing social networking platform
PTO delays Collins Cup, diverts quarter of $2m pot to triathlon community
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has pushed the Collins Cup, its flagship event, back to August amid the…
Amazon dives into Australian rights market with swimming deal
Amazon has acquired its first live rights to an Australian sporting event in a deal between Swimming Australia and the online retail giant
Serie B nets international exposure with LIVENow streaming deal
Lega Serie B, the governing body for Italy’s second tier of domestic football, has agreed an international rights deal with LIVENow, the streaming platform launched by Aser Ventures.
LaLiga and Mediapro add ‘cutting-edge’ pitchside camera into live broadcast
LaLiga and Mediapro, the Spanish production group and rights agency, have incorporated a new state-of-the-art pitchside camera into the host broadcast of matches from the Spanish top flight
UK’s EIHL cancels season with no ticketing revenues in sight
The UK’s Elite Ice Hockey League has cancelled its 2020-21 season with teams still starved of much-needed ticketing revenue due to Covid-19 restrictions.