Kevin McCullagh

An aspiring sports marketing professional has won a dream job to travel around the world working at the biggest events such as the Olympic Games, Super Bowl and the Sundance Film Festival.

Who do you think made the most original and ground-breaking decisions in the sports business in 2015? Discover the 20 figures our expert panel selected here.

Chung Moon-Jong's staying power, surfing's back-up plan, Red Bull F1 exit rumours, and more as SportBusiness International reports from the Leaders Sport Business Summit at Stamford Bridge.

Flip through the full report using our on-screen page-turner application.

Mailman Sport, SportBusiness International's partner on this report, outlines the social media landscape in China, with a summary of the top platforms and user behaviour patterns.

The fourth edition of this report from SportBusiness, PERFORM and KantarSport is packed full of statistics and data on how fans are consuming sports media in 16 markets around the world. The report continues to cover a wide range of media, devices and sports content formats in an attempt to fully understand what, where, who and how sports fans are consuming sports media.

 

How and why different types of football fans engage with the sport, and how this varies around the world, with data from the FANS.PASSIONS.BRANDS study by Havas Sports & Entertainment and the University of Southern California’s Annenberg Innovation Lab.

Operators of stadiums and other sports venues are upping their game by implementing technology that provides an experience on a par with, or exceeding, that which armchair fans get at home. This report takes a rounded look at the rapidly-evolving sector, profiling innovation among world-leading sports brands who are making pioneering investments in the latest technology, as well as looking at strategies that work for operators of smaller venues and lower-tier sports.

A study of suspicious betting behaviour around 1,500 football matches between 2009 and 2014, based on data from betting monitor Sportradar, and conducted by the Netherlands-based research and legal body the Asser Institute.

The UK pay-television market delivered another sensational boost to English Premier League revenues yesterday with new live domestic media rights deals worth £5.136bn ($7.8bn/€6.9bn) over the three seasons from 2016-17 to 2018-19.