Kevin McCullagh

UK-based sponsorship agency Synergy future-gazes into 2015 and picks the trends it thinks will dominate the industry, including millenial's habits, what agencies can learn from newsrooms, 3D printing and other hyped technologies, egaming, and more.

The SportsIndex Annual Report, from research company SMG Insight, analyses UK public awareness and news sentiment for 50 domestic and international sports events, creating a "peak buzz score" determined by the net difference between the amount of respondents hearing positive news and those hearing negative news. The 2015 edition reveals that the Commonwealth Games in Glasgow was the UK's best-perceived sports event in 2014.

Singapore (23 December 2014): Following a joint meeting between the International Sepaktakraw Federation (ISTAF), Malaysian Sepaktakraw Association (PSM) and Asia Sports Ventures, ASV is proud to announced that the second leg of the ISTAF SuperSeries 2014/15 will be held in Kuala Lumpur, in the heart of the city of Malaysia.

CRM experts from some of the world’s biggest sports teams shared views on how best to use digital channels to generate revenue from fans at the Leaders Sport Business Summit today.

Olympic Bronze medallist Tom Daley delivered a how-to guide for athletes on succeeding on social media, at the Leaders Sport Business Summit today.

All the major sports properties in Japanese carmaker Nissan’s “small, high-impact” sponsorship portfolio have met five criteria set by the brand when selecting a sports property, Roel De Vries, Nissan's head of brand strategy and marketing told delegates at the Leaders in Sport conference this morning.

Sport & Digital Media 2013-14 is designed to give readers a solid grasp of some of the biggest developments in sport and digital media in the 2013-14 period, including: the NFL’s ground-breaking use of Twitter’s Amplify programme, the opportunities being missed with internet-connected TV sets, and the ongoing fallout from the European Court of Justice’s 2011 ruling in the English Premier League’s case against English publican Karen Murphy.

In the first in a series of five mini reports on the business of sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at the strategies of the world's most successful host cities. There is a discussion of the major themes and trends in host city strategies, and case studies looking at the top five cities in the category of Event Strategy in this year's rankings - Melbourne, Auckland, Copenhagen, Calgary and London.

There are many factors that make a city a world-class events host and many cities that believe they have what it takes when it comes to staging major events. Over the last decade, the process of bidding for major events and subsequently hosting them has become more sophisticated, with cities realising that they need to tick an increasing list of boxes to establish whether costs are worth the returns.

Melbourne was the top ranked city in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. Melbourne's Victorian Major Events Company (VMEC) is one of the world’s leading events acquisition groups. Developed in 1991, VMEC is recognised as a competitive and highly successful organisation that has secured countless sporting and cultural events for Melbourne’s major events calendar.