Guy Horne

Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country

Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market