Frank Dunne

上周,中国国家电视台中央电视台与苏宁集团签订许可转让协议,获得从2018-19至2020-21欧冠剩余赛事的转播权。

• League has brought in consultants Alvarez & Marsal to advise on OTT platform • New distribution strategy will be in place for the next rights cycle, from 2022-23 season • B

Few human endeavours, in any field, have required as much explanation as the Uefa Nations League

根据TV Sports Markets的研究,尽管IMG购买的意甲国际转播权在大多数市场有所升值,收入也比上轮销售周期MP & Silva与意甲签订的协议更加理想,但IMG似乎仍会入不敷出。

中国国家电视台中央电视台还在与各方谈判,续签最重要的三个足球赛事的转播权:欧洲冠军联赛、德国德甲和意大利意甲。这些续签协议来时已晚。因为签协议的时候,三个赛事的赛季都已经开始。谈判之所以延长时间,其实是因为央视更改了数字版权政策。据当地媒体消息人士表示,数字版权政策的更改反映了今年二月上任的新台长慎海雄的战略构想.

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.

The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.

Legalised sports betting in the US looks set to become a multi-billion-dollar activity. But disputes could nobble the business before it gets out of the blocks.

Frank Dunne talked to three experts about benchmarks for global rights strategies, how much expertise is transferable down the pyramid and how OTT can fit into future strategies. 

Frank Dunne reports on how the NBA tries to maximise its international media-rights income by approaching each market with complete flexibility.

Perform Content公司的出售将成为今年业内最受瞩目的交易。许多观察人士认为,DAZN的优质互联网体育服务成败与否,Perform Content公司能卖多少钱至关重要,因为出售所得的资金可能用于弥补DAZN早期的巨额亏损。