Fifa seeks massive increase from sponsors on the back of Fifa+ launch
Unprecedented inventory gives Fifa strong bargaining position with brands in renewal talks
Governing body seeking to at least double its sponsorship revenues post-2022
Fifa launches free D2C OTT service with over 40,000 live matches per year
Fifa, world football’s governing body, today (Tuesday) launched a free, ad-funded streaming service which will carry over 40,000 live international and club matches per year, all Fifa archive content a…
Relevent set fair as European football evolves into multi-billion-dollar business in the US
Growth in value of football rights in US still only ‘near the beginning’
International Champions Cup will ‘no longer play Santa Claus’ with ‘disproportionate’ rights fees
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Long Read: Why the ‘golden age’ of the sports documentary risks becoming formulaic TV
The Last Dance and Drive to Survive raised the bar in sports documentary making. But as rights-holders from golf to tennis follow the path of F1 with behind-the-scenes series, SportBusiness asks filmmakers and broadcasters whether the so-called golden age of non-live sports production risks becoming a factory of formulaic TV.
Masquelier: Full ownership and control are key to making private equity work in sport
The common denominator in the major success stories for private equity investment in sport is ownership and control of the property, according to Michel Masquelier, the former chairman of IMG Media
Masquelier: ‘The more sophisticated the industry becomes, the better it will be for agencies’
Michel Masquelier, former chairman of IMG Media, talks exclusively to SportBusiness about the lessons learned from 35 years in the industry, the value of private equity investments in sport and why the increasingly sophisticated nature of the sports and entertainment industries is good news for agencies.
DAZN’s Diquattro: ‘A physiological adjustment was required in the market’
In an exclusive video interview filmed at The Square, DAZN’s new production facility outside Milan, Veronica Diquattro, the media company's chief revenue officer Europe, talks to SportBusiness about the platform’s first season as the primary broadcaster of the Italian football league, Serie A, and its wider ambitions.
Best of 2021 | Diquattro: DAZN will not be deflected on path to becoming world’s top sports destination
Technical problems which blighted DAZN’s Serie A coverage earlier this season ‘now resolved’
Rights strategy to stay market-specific, despite global boxing and Women’s Champions League deals
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Sport’s human rights procedures a ‘black box’ with no transparency, campaigners say
Over the last five years, sport’s major governing bodies have integrated human rights into their decision-making processes. But for human rights campaigners, there is a lack of transparency around these processes which makes it impossible to assess how they are being applied, or indeed if they are being adhered to at all. Frank Dunne reports.
Mediapro fights back after Ligue 1, Serie A setbacks and Covid
In his first major interview since the collapse of the media rights deals for France’s Ligue 1 and Italy’s Serie A, Mediapro founder Jaume Roures strongly defends the company’s approach in both markets and insists that neither deal fell through on concerns about Mediapro guarantees.