Frank Dunne


• League has brought in consultants Alvarez & Marsal to advise on OTT platform • New distribution strategy will be in place for the next rights cycle, from 2022-23 season • B

Few human endeavours, in any field, have required as much explanation as the Uefa Nations League

根据TV Sports Markets的研究,尽管IMG购买的意甲国际转播权在大多数市场有所升值,收入也比上轮销售周期MP & Silva与意甲签订的协议更加理想,但IMG似乎仍会入不敷出。


ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.

The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.

Legalised sports betting in the US looks set to become a multi-billion-dollar activity. But disputes could nobble the business before it gets out of the blocks.

Frank Dunne talked to three experts about benchmarks for global rights strategies, how much expertise is transferable down the pyramid and how OTT can fit into future strategies. 

Frank Dunne reports on how the NBA tries to maximise its international media-rights income by approaching each market with complete flexibility.

Perform Content公司的出售将成为今年业内最受瞩目的交易。许多观察人士认为,DAZN的优质互联网体育服务成败与否,Perform Content公司能卖多少钱至关重要,因为出售所得的资金可能用于弥补DAZN早期的巨额亏损。