Caixa withdrawal likely to accelerate Brazilian football’s short-term sponsorship trend
Brazilian state building society spending was as much as 20 per cent of the 2018 shirt sponsorship market in Brazil
After Paysandu shows the way, Brazil’s smaller clubs reap dividends of white-label kit deals
Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker
Share of shirt sales increases from 10% to between 25 and 30%
Washington Capitals’ inaugural Stanley Cup triumph leads to commercial uplift ‘across board’
NHL team broke e-commerce…
“We are not interested in the discussion of integrity fees” | Keith Wachtel, NHL
The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.
The new EU Copyright Directive leaves sports rights-holders dissatisfied
The new EU Copyright…
New venue selection model delivers £4.5m of revenue growth for Rugby League World Cup
Ahead of the 2021 Rugby…