Simone Biles and Athleta debut signature clothing line for girls
Gymnast expands ongoing relationship with Gap-owned brand
HOFer Sanders, AFLAC extend promotional relationship
Newly developed ad campaigns to focus on football talent at HBCUs
Dale Earnhardt Jr. and Ally announce content partnership
Digital financial services company aligns with popular former Nascar driver
NHL Panthers, ProWire look to enhance in-game fan experience
Team looks to integrate additional at-home elements into attending in person
Curry, AJGA create ‘Underrated’ junior golf tour
NBA superstar focusing new effort on underserved communities
Commanders create in-house entertainment studio
Washington Branded signals expanded mission for NFL team
Herbalife signs NFL prospect Hamilton to sports nutrition pact
Star safety to become a brand ambassador for the company
Jackpocket adds Minnesota Twins to growing list of partners
Deal is first in MLB for New York-based lottery app
RNSI signs Jack McGlynn, its first MLS player
Roc Nation sub-division advances its efforts to expand into North America
Cowboys projected to surpass $1bn in revenue in 2022
New contracts, return of more normal operations fuel strong growth