David Walmsley

Multi-Sport
Technology

Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
Events

Open golf championship looks to follow Uefa in trialling blockchain ticketing Experiments are adding weight to the case for more digital ticketing But simpler solutions look a more accessible option...
Football
Media

IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights Agency turns down broadcast bids to launch Strive in Scandinavia but fills holes in global coverage...
Horse Racing
Business

Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Cricket
Business

Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.

Media

3: Clinging to the Cord: Barriers to OTT Growth The sports industry’s road to an OTT future is well-signposted but still in many ways a two-speed highway, with supply-side technology accelerating ahead o...
Media

2: Audiences and Data: Not Just a Number For many niche and minority sports that are under-served by mainstream broadcast coverage, OTT platforms are already able to compete for rights-holders’ attention o...
Media

2017 was the year in which OTT video became a demonstrably mainstream platform as viewership of its services extended into a majority of US homes for the first time. David Walmsley sets the scene in the first part of our in-depth report into the state of the growing sector of OTT broadcasting.

Media

Browse the sections of the report Chapter one: The story so far Chapter two: Audiences and data Chapter three: Barriers to growth Chapter four: The future Download the OTT Report Introduction The...
Rugby Union
Business

A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.

Football
Business

The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.