New venue selection model delivers £4.5m of revenue growth for Rugby League World Cup
The commercial pros and cons of World Rugby’s Nations Championship concept
The Long Read | How big are the commercial opportunities in athlete biometric data?
Blockchain ticketing experiments show value of digital, but simpler solutions may be available
IMG hedges its bets with OTT safety net
Ascot digs into customer data to help double hospitality revenues
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
The OTT report | Chapter three: Barriers to growth
The OTT report | Chapter two: Audiences and data
The OTT report | Chapter one: The story so far
2017 was the year in which OTT video became a demonstrably mainstream platform as viewership of its services extended into a majority of US homes for the first time. David Walmsley sets the scene in the first part of our in-depth report into the state of the growing sector of OTT broadcasting.
The OTT report
Newcastle Falcons follow analytical approach to revive flagging attendances
A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.
Finnish football’s data-driven approach to growth
The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.
