Chase Field to gain sportsbook as part of Caesars, Diamondbacks partnership
Chase Field, the home of the Arizona Diamondbacks, will become the latest United States sports arena to gain an on-site sportsbook following a partnership between the Major League Baseball team and leading…
Liga ACB hires Octagon to assist US media rights offering
Spanish basketball organization Liga ACB has hired international sports marketing agency Octagon to serve as an exclusive advisor for its upcoming United States media rights offering that will include …
NHL, Clorox strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
Premier League partners with Oracle to create new advanced in-game analytics
The English Premier League has partnered with American multinational computer technology company Oracle to create new advanced player performance data and statistics that will be showcased in real time …
Guy Fieri linked to potential Sacramento MLS ownership group
The city of Sacramento's hopes of reviving its beleaguered Major League Soccer expansion bid remain firmly unresolved, but a group of potential high-profile investors has emerged including celebrity chef…
Giants, Grayscale secure first NFL team cryptocurrency partnership
Cryptocurrency asset manager Grayscale Investment has become the first bitcoin-focused company to officially partner with a National Football League team following an agreement with the New York Giants.
Sacramento Republic hopes to boost MLS bid with stadium naming rights deal
United Soccer League Championship team Sacramento Republic FC will now play in Heart Health Park after securing a multiyear naming rights deal with local health insurance provider Western Health Advantage.
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
Fox Sports to air 2021 Copa América as part of multiyear US Conmebol rights deal
Fox Sports has secured the English-language rights in the United States to this summer's Copa América as part of a multiyear deal with South American soccer federation Conmebol.
Chicago Red Stars grow extensive ownership group
The National Women's Soccer League's Chicago Red Stars have added a second group of investors to the club's expansive ownership group, which now totals 36 individuals.