Ben Cronin

Rugby Union
Sponsorship & Marketing

Saracens Rugby Club has appointed Pitch International as its exclusive sponsorship sales agency
Football
Sponsorship & Marketing

Inter Milan is poised to agree a back-of-shirt sponsorship deal with safety shoe and workwear company U-Power, filling the last piece of available inventory on its shirt
Football
Sponsorship & Marketing

SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange
Multiple Sports
Sponsorship & Marketing

Independent sports marketing agency Influence Sports & Media is opening a US office as the country readies itself for major sports events like the 2026 men’s Fifa World Cup, the 2028 Summer Olympics a…
Esports
Sponsorship & Marketing

The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Rugby Union
Sponsorship & Marketing

Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…
Cricket
Sponsorship & Marketing

Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
Football
Sponsorship & Marketing

Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal
Football
Sponsorship & Marketing

AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region