Ben Cronin, Europe Editor

The Milwaukee Bucks are already close to achieving their goal of receiving 10,000 full season-ticket packages for the first season in Fiserv Forum, their new $524m (€445m) arena.

Real Madrid's revamped Bernabeu Stadium will potentially include an esports facility, according to an official video of the venue's proposed renderings. T

Uefa has announced it is re-opening its investigation into the finances of Ligue 1 champions Paris Saint-Germain.

Conor McGregor has signed a new six-fight deal with the UFC. The six fights in the deal include the 30-year-old’s match-up with Khabib Nurmagomedov at UFC 229 on October 6. U

Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.
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Fintech firm based in Wisconsin, but the ‘backbone’ of financial transactions around world Fiserv will streamline payment provision in arena and use it as a ‘test lab’ for new ways to transact Rumou
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Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.
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Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.
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Farhad Moshiri (pictured, right) has increased his stake in English Premier League club Everton to become the majority shareholder.

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.
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Chinese sports digital marketing agency Mailman has invested in European sport specialist digital consultancy Seven League to create a global sports digital agency

Premiership Rugby is currently in talks concerning a £275m takeover of the league.