Fan body writes to Chelsea FC after poll comes out against Stake shirt deal
The Chelsea Supporters’ Trust (CST) has written an open letter to Chelsea FC owner Todd Boehly criticising the club’s proposed deal with online casino and betting company Stake.com
EXCLUSIVE: Chelsea in shirt sponsor talks with Stake.com after crypto deal falls through
Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.
Stage Front to improve Espanyol stadium matchday experience under naming deal
Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
AB InBev overlooks Qatar beer ban to expand Fifa deal
AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
Abu Dhabi investment group Mubadala upgrades SailGP deal
Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner
Apex Group focuses on gender equality in SailGP sponsorship deal
SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series
Inter agrees 11th-hour Paramount+ shirt deal for Champions League final
Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Puig sponsors 37th America’s Cup, puts name to women’s event
Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.
Re-uz to implement cup deposit scheme as Paris 2024 Official Supporter
Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Yacht brokerage firm Edmiston sponsors Goodwood events
Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.