AS Roma agrees Asia-facing betting deal with 678.com
AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Fifa claims Women’s World Cup sponsorship sell-out, announces Hublot and Itaú deals
Fifa is claiming to have sold out sponsorship packages for the Women’s World Cup, which starts today (Thursday) in New Zealand and Australia, having announced late deals with watch brand Hublot and Brazilian b…
MSC Cruises fills final AC Milan shirt position, women’s team renews with Banco BPM
AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
Luton Town agrees Utilita main shirt sponsorship and Freenow sleeve deal
Newly promoted Premier League side Luton Town FC has announced a front-of-shirt sponsorship extension with pay-as-you-go energy supplier Utilita as the “biggest ever sponsorship deal in the club’s his…
Howden announced as new Lions front-of-shirt sponsor
The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
PepsiCo agrees ‘strategic partnership’ with EA Sports FC
PepsiCo has secured a multi-year agreement with EA Sports FC, the successor to the FIFA video game franchise, that will see its Pepsi, Gatorade and Lay’s brands promoted on the platform.
Havas merges UK operations Cake and Jump to form ‘Havas Play’
The Havas Group has merged its UK creative agency Cake and its UK content and partnerships division Jump to form a new agency, Havas Play, led by former Cake chief executive Rosie Holden
Chelsea ‘pulls out’ of Stake.com shirt sponsorship talks amid fan backlash
Premier League club Chelsea FC has dropped plans to sign a shirt sponsorship deal with online casino and betting brand Stake.com amid a backlash from fans
De la Vega: EA Sports deal will help LaLiga sign ‘qualitative’ sponsorship deals
LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
ISG, TGI to introduce Supponor-based virtual advertising in Ligue 1
Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…