Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
Fan Tracker: Media Consumption is a product containing data on sports media consumption habits in 13 markets.
Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.
Amid the chaos of Italian football, there is opportunity for those organisations that follow the rules.
Rachael Church visited NFL team the Philadelphia Eagles to find out why they are making sure their fans are fully engaged on game days.