Adam Nelson, Europe office

IMMAF, under CEO Densign White, wants MMA, a true sport of the 21st century, to be part of the Olympic community.

Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.

Fan Tracker: Media Consumption is a product containing data on sports media consumption habits in 13 markets.

The 2016-17 season has been a watershed for the broadcast product of Spanish football’s top-tier – not only in how the rights are sold and revenues distributed, but how it is presented on TV across the world. Broadcasters and fans at home – and on the move – are benefitting from LaLiga’s innovative and ambitious new broadcast presentation.

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.

Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.

Cisco predicts video will account for 80 per cent of all internet traffic by 2019. In this article Neulion, the digital video platform provider, explains the critical elements of a successful OTT video product.

The growth of golf in Dubai has mirrored that of the emirate itself. Continued investment to create world-class courses and facilities has made Dubai a focal point for the professional game and for golf tourists, created a significant domestic industry and a strong marketing platform for Dubai itself and many local and international companies. Kevin Roberts reports.

Amid the chaos of Italian football, there is opportunity for those organisations that follow the rules.

Rachael Church visited NFL team the Philadelphia Eagles to find out why they are making sure their fans are fully engaged on game days.

Elisha Chauhan discovers why the Atlanta Braves have chosen to build their new stadium in the suburbs - the first time a Major League Baseball (MLB) team has done so since the turn of the millennium.