Sponsorship Activation Casebooks

What are Activation Casebooks?

Our Activation Casebooks collect our picks of the most interesting, arresting or innovative Activation Case Studies from the previous 12 months.

Each year we publish four Casebooks, covering:

  • Asia-Pacific
  • Europe
  • North America
  • our pick of the best activations the world over.

Each casebook will feature about 20 case studies, each of which takes an activation by a brand and rights-holder (and often agency) and explains its objectives, details what was involved and reports the outcomes.

Asia | US | Europe | Global

Asian Activation Casebook

Coming April 2020

US Activation Casebook

Coming June 2020

European Activation Casebook

Coming August 2020

Global Activation Casebook

Coming November 2020

Who are Sponsorship Activation Casebooks for?

Brands that want to see what top-class activations look like in the regions and sports they care about

Creative agencies looking for inspiration and to see their good work celebrated

Rights-holders looking for ideas to bring to the table with their current and prospective sponsors.

How can Activation Casebooks help me?

  • Get the very best and most innovative activations in the sports business allocated for you
  • Keep up to speed with cutting edge approaches to activation
  • Find out which agencies are helping create the best work
  • Spark inspiration with practical examples you can use in your own campaigns.

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Read a Sample Activation Case Study

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