Sponsorship Activation Casebooks

What are Activation Casebooks?

Our Activation Casebooks collect our picks of the most interesting, arresting or innovative Activation Case Studies from the previous 12 months.

Each year we publish four Casebooks, covering:

  • Asia-Pacific
  • Europe
  • North America
  • our pick of the best activations the world over.

Each casebook will feature about 20 case studies, each of which takes an activation by a brand and rights-holder (and often agency) and explains its objectives, details what was involved and reports the outcomes.

NEW: 2021 Casebook Series

North America Sponsorship Activation Casebook 2021

Case studies on 15 innovative and impactful sports sponsorship activations from the world’s biggest brands with North American rights holders.

Out now – £299 / $369

2020 Series

Asia | US | Europe | Global

Global Activation Casebook

Out Now £299

Asia Activation Casebook

Out Now

Europea Activation Casebook

Out Now

North America Activation Casebook

Out Now

Who are Sponsorship Activation Casebooks for?

Brands that want to see what top-class activations look like in the regions and sports they care about

Creative agencies looking for inspiration and to see their good work celebrated

Rights-holders looking for ideas to bring to the table with their current and prospective sponsors.

How can Activation Casebooks help me?

  • Get the very best and most innovative activations in the sports business allocated for you
  • Keep up to speed with cutting edge approaches to activation
  • Find out which agencies are helping create the best work
  • Spark inspiration with practical examples you can use in your own campaigns.

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Read a Sample Activation Case Study

How do I subscribe to SportBusiness Sponsorship?

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  3. One of our team will be in touch!

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