Activation Case Studies

What are Activation Case Studies?

Each of our case studies takes an activation produced by an agency, brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.

In 2020 we will publish over 200 activation case studies – 24 every month – and we will have 500 total case studies by the end of 2021.

 

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What should I expect in each case study?

Featuring brands and agencies from around the world

Who are Activation Case Studies for?

Marketing teams

  • At brands, who want to track the work of their peers
  • At agencies, who want to see who is working with who and what they are doing
  • At rights-holders, who want to keep on top of trends and best practice

Research & insight teams

  • At brands, who want to find out what inventory can achieve their goals
  • At agencies, who want to see which activations really work
  • At rights-holders, who want to glean insights for their own activations

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How will Activation Case Studies help me?

  • Identify best-practice with over 200 case studies in 2020 alone, 500 in total by the end of 2021
  • Understand how to effectively activate your own campaigns
  • Stay up to date with the latest trends
  • View practical campaign examples in every activation case study
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Latest Activation Case Studies

Running from December 2020 to May 2021, Sevilla FC sleeve sponsor Valvoline activated its partnership during the pandemic through a bespoke digital football content platform launched through a six-part, player-fronted ‘Loyalty FC’ video series which aimed to highlight brand/club synergies and drive home value-based messages.

Activating its 2021 sponsorship, IPL payments partner CRED rolled out a set of comic commercials featuring actor Jim Sarbh and a team of cricketer/entertainer endorsers.

Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.

Around the 2021 Bathurst 1000 race – among the biggest motorsport events in Australia – the Supercars title sponsor activated with a campaign that ‘took over’ the TV ads of some of the most familiar Aussie brands.

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