Activation Case Studies

What are Activation Case Studies?

Each of our case studies takes an activation produced by an agency, brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.

In 2020 we will publish over 200 activation case studies – 24 every month – and we will have 500 total case studies by the end of 2021.

 

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What should I expect in each case study?

Featuring brands and agencies from around the world

Who are Activation Case Studies for?

Marketing teams

  • At brands, who want to track the work of their peers
  • At agencies, who want to see who is working with who and what they are doing
  • At rights-holders, who want to keep on top of trends and best practice

Research & insight teams

  • At brands, who want to find out what inventory can achieve their goals
  • At agencies, who want to see which activations really work
  • At rights-holders, who want to glean insights for their own activations

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How will Activation Case Studies help me?

  • Identify best-practice with over 200 case studies in 2020 alone, 500 in total by the end of 2021
  • Understand how to effectively activate your own campaigns
  • Stay up to date with the latest trends
  • View practical campaign examples in every activation case study
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Latest Activation Case Studies

American Football
Beer

In April 2020, the Minnesota Vikings and official beer partner Miller Lite responded to the pandemic by pivoting from a physical to a virtual livestream Draft Party.
Basketball
Clothing Retail

In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.
Motorsport
Beer

For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% brand via an immersive activation for local health workers.
Baseball
Banking

Mid-pandemic, in July 2020, Bank of America shifted its MLB activation from awareness to focus on a social good campaign supporting Boys & Girls Clubs of America.

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