Activation Case Studies

What are Activation Case Studies?

Each of our case studies takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.

In 2020 we will publish over 200 activation case studies – 24 every month.

 

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Featuring brands and agencies from around the world

Who are Activation Case Studies for?

Marketing teams

  • At brands, who want to track the work of their peers
  • At agencies, who want to see who is working with who and what they are doing
  • At rights-holders, who want to keep on top of trends and best practice

Research & insight teams

  • At brands, who want to find out what inventory can achieve their goals
  • At agencies, who want to see which activations really work
  • At rights-holders, who want to glean insights for their own activations

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How will Activation Case Studies help me?

  • Identify best-practice with over 200 case studies in 2020 alone
  • Understand how to effectively activate your own campaigns
  • Stay up to date with the latest trends
  • View practical campaign examples in every activation case study
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Latest Activation Case Studies

Jumping off the celebration of 100 years of professional football in the US in 2019, Bud Light created a once-in-a-lifetime experience for 100-year-old Kansas City Chiefs fan Melba Mills.

Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.

With the 2020 NFL Draft pushed online due to Covid-19, the NFL’s official yoghurt leveraged its rights via a digital campaign that poked fun at the idea of the uber-macho football star.

Running throughout the 2019 AFL season, Clangers Happen was a comic campaign pushing the idea that insurance brand AAMI is there to help when things go wrong.

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