Activation Case Studies
What are Activation Case Studies?
Each of our case studies takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
In 2020 we will publish over 200 activation case studies – 24 every month.
Featuring brands and agencies from around the world
Who are Activation Case Studies for?
- At brands, who want to track the work of their peers
- At agencies, who want to see who is working with who and what they are doing
- At rights-holders, who want to keep on top of trends and best practice
Research & insight teams
- At brands, who want to find out what inventory can achieve their goals
- At agencies, who want to see which activations really work
- At rights-holders, who want to glean insights for their own activations
How will Activation Case Studies help me?
- Identify best-practice with over 200 case studies in 2020 alone
- Understand how to effectively activate your own campaigns
- Stay up to date with the latest trends
- View practical campaign examples in every activation case study
Latest Activation Case Studies
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