Activation Case Studies

What are Activation Case Studies?

Each of our case studies takes an activation produced by an agency, brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.

In 2020 we will publish over 200 activation case studies – 24 every month – and we will have 500 total case studies by the end of 2021.

 

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What should I expect in each case study?

Featuring brands and agencies from around the world

Who are Activation Case Studies for?

Marketing teams

  • At brands, who want to track the work of their peers
  • At agencies, who want to see who is working with who and what they are doing
  • At rights-holders, who want to keep on top of trends and best practice

Research & insight teams

  • At brands, who want to find out what inventory can achieve their goals
  • At agencies, who want to see which activations really work
  • At rights-holders, who want to glean insights for their own activations

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How will Activation Case Studies help me?

  • Identify best-practice with over 200 case studies in 2020 alone, 500 in total by the end of 2021
  • Understand how to effectively activate your own campaigns
  • Stay up to date with the latest trends
  • View practical campaign examples in every activation case study
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Latest Activation Case Studies

With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.

A pandemic-linked data initiative from Siemens tracked fan heartbeats during Bayern games to showcase the connection between the club and its fans, while raising money to support local businesses.

Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.

Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.

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