Activation Case Studies

What are Activation Case Studies?

Each of our case studies takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.

In 2020 we will publish over 200 activation case studies – 24 every month.

 

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Featuring brands and agencies from around the world

Who are Activation Case Studies for?

Marketing teams

  • At brands, who want to track the work of their peers
  • At agencies, who want to see who is working with who and what they are doing
  • At rights-holders, who want to keep on top of trends and best practice

Research & insight teams

  • At brands, who want to find out what inventory can achieve their goals
  • At agencies, who want to see which activations really work
  • At rights-holders, who want to glean insights for their own activations

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How will Activation Case Studies help me?

  • Identify best-practice with over 200 case studies in 2020 alone
  • Understand how to effectively activate your own campaigns
  • Stay up to date with the latest trends
  • View practical campaign examples in every activation case study
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Latest Activation Case Studies

With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.

In January 2020, Dunkin’ Donuts launched a player-fronted campaign around the NHL Winter Classic to promote its Cold Brew Coffee.

Europe 2020 Activation Casebook – Read Now The Europe Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from Europe in the past 12 months.

Napoli and Kappa promoted the club’s 2019-20 home jersey through a campaign creatively themed around the kit’s pixelated design that spanned street graffiti, PR, a launch event, live in-store signings and social media content.

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