SportBusiness Group

Expert analysis for confident decision-making

About us

SportBusiness Group enables businesses in the sports sector to work more effectively and profitably by delivering timely, accurate, authoritative and actionable data, insight and analysis on which sound decisions can be based.

Since 1996, it has been at the very heart of the business of sport, providing an indispensable resource for professionals working in every area of a complex, multi-disciplined and multi-faceted sector.

With the most experienced and best-connected analysts and journalists, SportBusiness Group is acknowledged worldwide as a trusted source of business intelligence and informed commentary.

SportBusiness Group produces a range of specialist products and services using the media most appropriate to clients’ needs - online, on paper and in person:

SportBusiness International is an unrivalled media service which delivers the breadth of news, insight, analysis and comment vital to everybody whose commercial success depends on their ability to understand the complex, fast-moving and multi-dimensional sports sector. The 20-year-old service is read and respected by the sports industry's leading executives and companies.

TV Sports Markets enables sports media deal-makers and strategists to take more effective and profitable business decisions by equipping them with a depth and breadth of market information which is simply not available elsewhere.

Sports Sponsorship Insider is committed to enhancing the performance and profitability of individuals and companies involved in sponsorship by delivering an unequaled level of authoritative deal data and analysis of the trends and issues which impact the operations of sponsor brands, properties and agencies.

SportBusiness Intelligence helps build successful businesses and drive profitable projects by delivering bespoke data and analysis to underpin effective purchase, investment, acquisition and strategic decision-making across the international sports business sector.