MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
MLB marks 20th anniversary of MLB.TV with focus on the future
As Major League Baseball's flagship, out-of-market streaming service, one of the longest running and most successful sports streaming products anywhere in the world, marks two decades of existence, the league is now exploring how to make it more accessible to fans. US Editor Eric Fisher reports.
Andy Dolich | Celebrating baseball
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
Gosper: Hosting demand exceeds supply for NFL European games
The National Football League is building a network of stadia and cities across western Europe that would facilitate a substantial increase in the number of regular-season games played on the continent…
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia
Diamond Sports takes next restructure step with new deals on table for NBA, NHL
Regional sports network (RSN) owner and operator Diamond Sports Group has taken another step towards exiting Chapter 11 bankruptcy protection, after a judge scheduled a June 18 confirmation hearing.
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
Guild in, Salesforce out, as LA28 programme rings changes
The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Ohtani effect continues to bear sponsorship fruit for LA Dodgers
The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
New York to stage first flagship experience for Fanatics Events
Taking place from August 16-18, Fanatics Fest NYC will seek to “celebrate and elevate modern sports fandom in all its forms”
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
GridRival brings daily fantasy to motorsport fans
Fantasy sports and sports-betting startup for motorsports fans looks to offer a platform dedicated solely to a subset of sports largely ignored by mainstream daily fantasy and sports betting companies. Shawn Medow reports.
Rossomondo: No bundling of MotoGP and F1 rights under Liberty
MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
White Paper | Future-proofing sports media: embracing AI for enhanced fan experiences
This white paper, from Magnifi in partnership with SportBusiness, aims to delve into the role of sports video content in shaping evolving content strategies for sports rights-holders and media companies.
Sportradar serves up AI-driven streaming technology Sportradar 4Sight to transform ATP coverage
Sportradar has introduced its AI-driven streaming technology, Sportradar 4Sight for its sportsbook clients that offer ATP men’s tennis coverage, has grand plans for the data-driven technology across its vast audiovisual rights portfolio.
SportNXT 2024 to bring major league industry insights to Melbourne
Stellar speakers representing the biggest and most innovative leagues and teams from North America and worldwide will provide unmissable insights at the Melbourne & Olympic Parks precinct this month.