HomeMediaFootballUSA
Premium

Fox Sports looks to serve up Thanksgiving treat to US viewers during Fifa World Cup

Jon Hamm fronts Fox Sports' marketing campaign for the 2022 Fifa World Cup (Credit: Fox Sports)

David Neal, executive producer of Fox’s World Cup coverage, tells SportBusiness why the network can overcome the dual challenges of the tournament being staged amidst a crowded North American sporting schedule and an unfavorable time difference to Qatar.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Football
Events

In an exclusive interview, Charlie Stillitano, executive chairman of Relevent Sports speaks to Callum McCarthy about the ICC, his attempts to bring LaLiga matches to the US and his deep-rooted passion for the sport.
Premium
Football
Business

Ahead of May 29’s vote at the FIFA Congress in Zurich, Owen Evans spoke to the president’s three challengers – Prince Ali of Jordan, Luis Figo and Michael van Praag – about their vision for the world’s most popular sport, and what needs to be done to oust red-hot favourite Sepp Blatter.

Premium

Related News

Football
Media

Brazilian influencer Casimiro has revealed that he will be streaming coverage of this year’s Fifa Women’s World Cup.
Football
Media

In an exclusive interview with SportBusiness, Serie A chief executive Luigi De Siervo says his league “will finally get what we deserve from the market” in the league’s next media rights cycle from 2024-25 onwards.
Football
Governance

Ahead of the National Women's Soccer League's 11th season, commissioner Jessica Berman lauded a 20-per-cent increase in season ticket memberships across the league and record tickets already sold for the…
Football
Industry Moves

Leander Monbaliu, previously chief business officer at Belgian football’s Pro League, has joined LaSource, the Paris-based sports, digital and technology consultancy.

Most recent

While a 'typical' fan doesn't exist, most of the audiences today have a growing digital appetite, crave personal experience, counter conventional beliefs, and want to be engaged on their terms
Football
Governance

Recent changes in Malaysian club football include league restructure and major new commercial deals
Multiple Sports

One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh