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Team Marketing prepares to fight through its existential crisis

MUNICH, GERMANY - NOVEMBER 05: Oliver Kahn of Bayern Munich shouts instruction during the UEFA Champions League Group G match between Bayern Munich and Olympique Lyonnais at the Olympic Stadium on November 5, 2003 in Munich, Germany. (Photo by Etsuo Hara/Getty Images)

  • Team strikes Uefa club deals worth close to €1.05bn per season, from 2024-27
  • Agency fighting for its life as Uefa and ECA tipped to bring commercial sales in-house
  • Well-publicised sales projection of €5bn per season is higher than reality
If the 2024-27 cycle of Uefa club competition rights sales is to be Team Marketing’s swansong, it’s belting out one hell of a tune.

Team, Uefa’s club competition sales agent outside the US, has begun the current three-season cycle with two massive media rights deals. It netted about €1.05bn ($1.075bn) per season across deals in France with pay-television broadcaster Canal Plus and commercial broadcaster M6; and in the UK with pay-television broadcaster BT Sport, ecommerce giant Amazon and public-service broadcaster the BBC.

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