Magnus Inc. | How Carlsen has capitalized on the Covid chess boom

Magnus Carlsen has been able to attract blue chip companies  such as Puma into chess (Credit: Puma)
Magnus Carlsen has been able to attract blue chip companies such as Puma into chess (Credit: Puma)
World chess champion Magnus Carlsen tells SportBusiness how he has leveraged his fame and success to create a growing business empire with the Play Magnus Group. Bob Williams reports.

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