Localising sports media content to reach diverse markets is a major challenge for sports rights-holders and broadcasters. Effective localisation can unlock new audiences, markets and revenues. Historically, it has been a costly and complex process, but new technology is lowering the barriers. In a webinar taking place on Thursday, June 9, at 09:30 UK time/16:30 Singapore time, sponsored by technology firm Spalk, we speak to media and technology experts to understand the scale of the opportunities and the challenges.
Topics covered:
- Case studies of effective sports content localisation projects
- Why is content localisation important? What can be achieved with effective sports content localisation?
- What are the greatest challenges in localising sports content?
- What solutions have been found to these challenges?
Webinar panel:
- Luis Fuentes, Director, Special Projects, Olympic Channel
- Spencer Douglass, Senior Director and Content Team Leader, NBA Asia
- Xiaowei Guo, International Digital Content Coordinator, LaLiga
- Ben Reynolds, Co-founder and CEO, Spalk
More panellists will be announced in the coming days. Click here to attend the webinar.