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Webinar | Localising sports content to reach new audiences: the opportunities and the challenges

Localising sports media content to reach diverse markets is a major challenge for sports rights-holders and broadcasters. Effective localisation can unlock new audiences, markets and revenues. Historically, it has been a costly and complex process, but new technology is lowering the barriers. In a webinar taking place on Thursday, June 9, at 09:30 UK time/16:30 Singapore time, sponsored by technology firm Spalk, we speak to media and technology experts to understand the scale of the opportunities and the challenges.

Topics covered:

  • Case studies of effective sports content localisation projects
  • Why is content localisation important? What can be achieved with effective sports content localisation?
  • What are the greatest challenges in localising sports content?
  • What solutions have been found to these challenges?

Webinar panel:

  • Luis Fuentes, Director, Special Projects, Olympic Channel
  • Spencer Douglass, Senior Director and Content Team Leader, NBA Asia
  • Xiaowei Guo, International Digital Content Coordinator, LaLiga
  • Ben Reynolds, Co-founder and CEO, Spalk

More panellists will be announced in the coming days. Click here to attend the webinar.


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