Ready, player? How sport can prepare for life in the metaverse

Virtual Reality experience at the SK Telecom booth at the GSMA Mobile World Congress, February 2022 in Barcelona. (Photo by David Ramos/Getty Images)
Virtual Reality experience at the SK Telecom booth at the GSMA Mobile World Congress, February 2022 in Barcelona. (Photo by David Ramos/Getty Images)
Microsoft technologist Jesus Serrano talks to Kevin McCullagh about the promise of the metaverse and how sports organisations should approach this burgeoning tech space.

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