Fifa seeks massive increase from sponsors on the back of Fifa+ launch

Fifa president Gianni Infantino looks on as the Fifa Arab Cup trophy is awarded following the final match between Tunisia and Algeria. (Photo by Shaun Botterill/Getty Images).
Fifa president Gianni Infantino looks on as the Fifa Arab Cup trophy is awarded following the final match between Tunisia and Algeria. (Photo by Shaun Botterill/Getty Images).

Unprecedented inventory gives Fifa strong bargaining position with brands in renewal talks

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